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Snapchat Launches Lens Web Builder To Simplify AR Ad Creation

March 15, 2020

While augmented reality hardware hasn’t yet taken off with average consumers, Snapchat is among several smartphone apps that have succeeded in introducing basic forms of AR to millions of people, using camera “lenses” to add digital effects and objects to real-world scenes. Developer Snap released the Lens Web Builder, a tool that simplifies the process of building AR…
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